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Business Witch

Unleashing the Business Witch: Katrena Friel on Branding Magic

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I’m excited to share my latest interview on Mindset Mastery Moments with Dr. Alisa Whyte.


The episode is titled “Unleashing the Business Witch: Katrena Friel on Branding Magic.”


In this conversation, I open up about my journey from traditional business coaching to stepping fully into my intuitive identity as The Business Witch. I talk about the personal insights and experiences that shaped my approach to branding — one that blends strategy, intuition, and authenticity to create powerful, transformative results for entrepreneurs.


Dr. Whyte and I explore:


✨ Why authenticity is the foundation of a magnetic brand

✨ How intuition elevates business strategy

✨ What it means to truly “become the expert”

✨ How to unlock your potential through clarity and self-expression

✨ Why embracing your magic is the key to transformative growth


If you’re ready to align your brand with who you truly are and create meaningful impact in your field, this episode will inspire you to step into your full power.



With magic and clarity,


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Katrena Friel


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